How To Stage Your Home For Your Best ROI

If you’re ready to sell your home, you are probably expecting to do cosmetic updates and repairs that are needed.  You want to get as close to your asking price as you can, which means you will need to make the property as appealing to potential buyers as possible.  It helps to stage it into something similar to properties out of HGTV magazine.  

What Is Home Staging? 

Home staging is the beautification of a home to make it appear more appealing. Rearranging furniture and adding modern decor are just a few examples of this marketing tool.  The goal is to make the house look bright, spacious, and homey to potential buyers.  You’ll want to depersonalize decor so that potential buyers can envision themselves living in the home.  

About Staging Results

If you think this sounds a bit drastic, you might be surprised to know that staging is highly recommended to quickly sell your home.  According to the National Association of Realtors, 40% of buyers’ agents cited that home staging affected most buyers’ views of the home.  83% of buyers’ agents said staging a home made it easier for the buyer to visualize the property as their future residence.  A staged home can also add 6 – 20% more value than one that is not staged. 

If you need to sell quickly, you might need to lower the asking price or try staging to avoid it if you don’t receive an offer immediately.  Having a staged home will also draw in more buyers through online listing photos.  Buyers who see the online listing photos are more likely to schedule a tour of homes that were staged for the pictures.  

Three Levels of Staging

There are three levels of home staging, depending on what your budget allows.  You may need only small improvements, while other sellers may need to invest more in this area.   

Staging DIY

Home staging does not have to be expensive.  A fresh coat of paint, removing personal items and clutter, and moving furniture may be all that’s needed.  Consider taking down family portraits on a wall and put up a mirror instead.  Your real estate agent can provide recommendations based on their experience of knowing what sells a home faster.

Professional Stager or Home Stylist

You can hire an expert for a consultation.  A Professional Home Staging Consultant will have a detailed discussion with you with step-by-step instructions on what needs to be done on the property before listing.   This will guarantee the best list price.  Some consultants will even provide accessories, make a final walk-through and, add any finishing touches.  Your real estate agent should be able to refer you to a home staging professional.

Staging Companies

If your budget allows, you might want to hire a full service licensed and bonded staging company.  If the home is empty and you’re not living there during the sale process, it’s an excellent option.Vacant houses often take longer to sell.  The staging company will bring in furniture and accessories, arrange it, set it up and, remove everything once the home is sold.


Whatever you decide to do, staging will show buyers a great first impression.  A staged home will stand out from the rest and give you the best ROI.  It’s worth contacting your real estate agent to discuss your options when planning to sell.


Contributing author:  Melissa Momcilovich

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